Annemijn Peters

Annemijn Peters

+31 50 3636452

Grote Kruisstraat 2/1
9712 TS Groningen
the Netherlands

Room 441

Summary of work:

In my research I focus on the influence of motivation and identity on sustainable energy behaviour (e.g., smart energy technology adoption, smart energy technology use and other household energy behaviours).

Research projects

URSES SMARTER - Realizing the smart grid: aligning consumer behaviour with technological opportunities

This project aims to examine which individual factors predict, explain, and influence consumer adoption and use of smart energy technologies that will result in a reduction of uncertainty in smart energy systems. The project is conducted by a multidisciplinary team of psychologists (University of Groningen) and innovations scientists (Utrecht University). The project is funded by the Netherlands Organisation for Scientific Research (NWO).

Master Social Psychology: Mastertheses; Designing Interventions;
Bachelor Psychology: Bachelortheses; Academic Skills; Statistics III.

Peters, A.M., Van der Werff, E. & Steg, L. (2017). Beyond purchasing: Electric vehicle adoption motivation and consistent sustainable energy behaviour in The Netherlands. Energy Research & Social Science.

Peters, A.M., van der Kam, M. J., van der Werff, E., & Steg, L. (2017). Duurzame consument stabiliseert onzeker energiesysteem. Milieu : opinieblad van de Vereniging van Milieuprofessionals (VVM)23(5), 14-17.

Co-organizer BCEP2015 Conference on Environmental Psychology, 24-26th of August 2015, Groningen.

Participant of summerschools:
STEP 4 Summerschool 2017: Theories in Environmental Psychology, Dublin, Ireland
Groningen Energy Summer School 2016: ‘Energy Transition, Geopolitics & Urban Security Linking Global Networks to Local Needs’, Groningen, The Netherlands
VILM Summerschool 2016: Environmental Psychology, Vilm, Germany
STEP 3 Summerschool 2015: Theories on Environmental Psychology, Sardinia, Italy. 

Reviewer for journals:
– Environment and Behavior
– Energy Policy
– Psyecology: Bilingual Journal of Environmental Psychology
– Energy Research & Social Science


Peters, A. M., van der Werff, E., & Steg, L. (2017). Environmental motivation is the key to consistent sustainable behaviour change. Abstract from International Conference on Environmental Psychology, A Coruña, Spain.


Peters, A.M.
, van der Werff, E., & Steg, E. (2016). The other side of the coin: The relationship between motives for smart technology adoption and subsequent sustainable energy behaviours. Talk at VILM Summerschool 2016 Environmental Psychology, Vilm Island, Germany.


Peters, A.M.
, & van der Kam, M. J. (2015). Realizing the smart grid: Aligning consumer behaviour with technological opportunities. Talk at NWO Seminar ‘Research in Mixed Consortia – Cooperating with Non-academic Partners’, Amsterdam , Netherlands.

Peters, A.M., van der Werff, E., & Steg, L. (2015). Smart energy technology adoption: Identity has many faces. Talk at 11th Biennial Conference on Environmental Psychology, Groningen, Netherlands.

Peters, A.M. (2015). Consumer behaviour in smart grids. Talk at Copernicus symposium: making science work for sustainability, Utrecht , Netherlands.